It’s Fun to Change the World.
So often I’m studying science, technology, or some other such subject like organic gardening and earthbag building, that I forget about creativity. Ripples isn’t just living without a car and making vegan dinners, it’s also about admiring the rainbows reflected in a prism catching the afternoon light from our window, and playing with the swirls of white “fire” after pouring coconut cream into a cup of black tea. And, yes, it’s about dreaming of rainbow lollipop trees, with rippling branches and spreading roots. This logo was sketched on paper with copic markers and ink, but later converted into a digital representation of what we’re trying to express. Organic. Social Justice. Deep roots. Ripples of change. And before you think, “Wait, nature doesn’t make rainbow trees!” Think again: I had the enormous pleasure of seeing in person a park full of “Rainbow Eucalyptus” trees when I visited Costa Rica.
I need to remember that our homestead without an artistic spirit is really just a building. It’s our creativity and personalities which make it come to life with a new message for sustainability-seekers: this is fun. This is creative. This is going to make people happy.
We’re continuing with our redesign of Ripples, to include more hand-drawn art in the margins, header, and background of the site. Expect more changes in the months to come, and please give us feedback on how these changes affect you and touch your experience of Ripples. We want it to be fun to read about conservation. We’d like you to laugh when you read about capturing rainwater. So let us know how we’re doing in the comments below our posts or on our Facebook Page.
What do you think of the new logo?
So far, about 50 people have seen it without commenting or clicking “like”, so I’m beginning to wonder if they’re just busy this week or if I’ve created some socially-taboo tree or something…