Burning Down the Kitchen: Confessions from an Emerging Entrepreneur
Despite this post having the ability to make people not want to buy my cookies, I personally think it’s more important to share with you a REAL story of growing the green economy and becoming a social entrepreneur – rather than provide a hero image of a person changing the world through seemingly effortless successes; the truth is, failure is a part of saving the world.
You may have noticed on our cookies page that I’m not accepting orders until further notice; there are oodles of reasons why, and here they are! Nothing is as lacking in detail as it seems. Details reproduce like rabbits and you don’t discover them until they’ve overpopulated.
Snapshots from the day of my first cookie order:
Ready to bake! Do a little excited dance. Make the dough and start cutting out cookies; puzzle about why there doesn’t seem to be enough dough for a dozen, until it hits me that 4 inch cookies are larger than 3 inch cookies (duh). Pricing for less than a dozen…question mark. Assume parchment paper is equivalent to wax paper until husband alerts me that wax paper can melt, burn, and fill the apartment with smoke. Make frosting; puzzle over why it doesn’t dry as fast as it should nor harden to receive the art layers; check [wrong] recipe, slap head. Call customer and beg forgiveness…
5 Lessons from Cookies:
- About Frosting: It’s the grinch of my Christmas – unpredictable, but if I use the correct recipe and tools, art and sugary goodness combine.
- About Dough: It’s all about thinking ahead – will I have enough? Proper planning is vital.
- About Ovens: Attention to detail can go a long way towards not burning the business down.
- About Decoration: Practice may not make it perfect but it’s sure better than winging it.
- About Myself: Details can be my friends and help me make the business environmentally friendly while promoting fair trade, but I need to take the time to plan the process. I’m too eager to please everyone and must learn to say “no” in order to maintain sanity and avoid deviating from the main product, which can lead to unexpected problems.
Why should I keep trying?
While munching one of the mutant cookies (which tasted AMAZING, so I knew hope was not lost) it occurred to me that I could think of no other way I’d rather protect wildlife, support fair trade & local farmers & organic foods, raise money for charities & our off-grid project than through the joy of sharing a smile in what I call Cookie Bliss.